This project started with a comprehensive immersion phase that consisted of stakeholder interviews, a competitive audit, and business model review.
From these and other activities we created features to help Serve customers develop positive savings habits while allowing the flexibility to stay within the their comfort zone.
Make sure to check out the process site for a more in-depth look at this case study.
Over the course of six months I collaborated very closely with other team members at Moment and Serve. Towards the end of the project I was primarily responsible for the savings feature screen design across all breakpoints of the responsive site.
What I learned:
Good design starts with empathy. Engaging in a robust immersion phase is invaluable and will ultimately lead to a stronger, more meaningful product.
